Scott Osborn's guest appearances

Scott Osborn

Life Between the Vines

Destination On The Left

The Viti+Culture Podcast

Drew McLellan

Rick Antonson

Paula White

Mike Rea

Sarah Morris

David Gilbert

Ethan Brown

Eric Patrick

Stacy Jones

Joe Pulizzi

Richard Arnold

Dalene Heck

Gary Murphy

Jay Smith

David Holder

OwlTail

In this episode, Chris Missick sits down with a man who has been called the Robert Mondavi of the Finger Lakes, a pioneer that has taken his winery, Fox Run Vineyards to great heights and in the process has helped build the Finger Lakes wine region as well. We're sitting down with Scott Osborn to discuss his early days in the wine industry in California, the explosive growth of the New York wine and Finger Lakes wine industry, his exploration of geology and the legacy he hopes to leave behind. Full transcripts available on our Substack at www.viticulturepodcast.substack.com, and full video interview available on our YouTube Channel.  Visit our website at www.VitiCulturePodcast.com, and don’t forget to share with your friends via all major social media platforms @VitiCULTUREPodVisit Fox Run Vineyards at https://foxrunvineyards.com/ and Bellangelo Winery and Missick Cellars at www.Bellangelo.com and www.MissickCellars.com. Get full access to The Viti+Culture Podcast Newsletter at viticulturepodcast.substack.com/subscribe

In this episode, Chris Missick sits down with a man who has been called the Robert Mondavi of the Finger Lakes, a pioneer that has taken his winery, Fox Run Vineyards to great heights and in the process has helped build the Finger Lakes wine region as well. We're sitting down with Scott Osborn to discuss his early days in the wine industry in California, the explosive growth of the New York wine and Finger Lakes wine industry, his exploration of geology and the legacy he hopes to leave behind. Full transcripts available on our Substack at <a href="http://www.viticulturepodcast.substack.com" rel="nofollow" target="_blank">www.viticulturepodcast.substack.com</a>, and full video interview available on our YouTube Channel. Visit our website at <a href="http://www.VitiCulturePodcast.com" rel="nofollow" target="_blank">www.VitiCulturePodcast.com</a>, and don’t forget to share with your friends via all major social media platforms @VitiCULTUREPod Visit Fox Run Vineyards at <a href="https://foxrunvineyards.com/" rel="nofollow" target="_blank">https://foxrunvineyards.com/</a> and Bellangelo Winery and Missick Cellars at <a href="http://www.Bellangelo.com" rel="nofollow" target="_blank">www.Bellangelo.com </a>and <a href="http://www.MissickCellars.com" rel="nofollow" target="_blank">www.MissickCellars.com</a>. Get full access to The Viti+Culture Podcast Newsletter at <a href="https://viticulturepodcast.substack.com/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_4" rel="nofollow" target="_blank">viticulturepodcast.substack.com/subscribe</a>

S1 EP0001 - Scott Osborn of Fox Run Vineyards

To Scott Osborn, Rochester native, the acquisition of Fox Run Vineyards was the natural culmination of his passion for wine and commitment to the industry. The son of two professors, Osborn’s first interest was international politics. Attending the Friends World College, a unique university with campuses all over the globe, he studied in Kenya, India, Thailand, Japan, and England. He went into real estate development in 1974, later opening an office in Lake County California, a well-known viticulture area. The move there proved to be fortuitous; living so close to the vines Osborn became interested in wine. In 1980 he took his first job at Konocti Winery labeling bottles. He then went on to work at Firestone Vineyards, Zaca Mesa, and Byron Winery in Santa Barbara. In 1984 During his time at Byron he came back to visit family and during a wine tasting trip around Seneca Lake tasted a Wagner Vineyards 1982 Barrel-aged Chardonnay. It was his first experience with a brilliant cool climate wine and he realized that this was where he wanted to make wines and ultimately own his own vineyard and winery. In 1985, there were not a lot of winemaking jobs available so he began working for a wine distributor and then went on to be General Manager of Pindar Vineyards on Long Island. In 1993, Fox Run became available and in partnership with Andy Hale, they purchased it. Since the purchase of the winery in 1994, he has resided in the beautifully renovated farmhouse originally built on the property in 1870. Initially assuming the responsibilities of winemaking, along with the myriad tasks of management, speaking engagements, and travel, he chose to hire a full-time winemaker. His selection of Peter Bell in June of 1995 satisfied his desire to engage the most gifted winemaker in the Finger Lakes region. Their shared vision for quality wine production has freed Osborn to the task of managing the winery and planning for its future. He regularly participates in wine judgings, panel discussions, and symposiums dealing with the many challenges of an increasingly sophisticated appellation. On Christmas day of 1998 three days after turning 50, Scott married long time sweetheart Ruth Worden, and in 2012, Ruth’s sister Kathy and her husband Albert became partners and now Fox Run is a family-owned winery. The highly successful working relationship between Scott, Peter, and Vineyard manager John Kaiser has resulted in spectacular grapes, wines, and successful introductions of State-of-the-Art vineyard practices, keeping Fox Run Vineyards on the cutting edge of grape growing and winemaking. Scott is constantly working to improve our environmental impact and has received the Lake Friendly Farm designation from Yates County Soil and Water Conservation. This award is given to farms whose farming practices do not negatively impact the water quality of Seneca Lake. He also installed a 151-Kilowatt solar system which provides 100% of the electrical needs for the winery, tasting room, and café. They have reduced their herbicide and pesticide use and are replacing them with organic and biological sprays that are less impactful on the environment. He has been President of the Seneca Lake Wine Trail two times and a founding member and past President of Finger Lakes Wine Alliance, he is a founding member of the New York Wine Industry Association, which was founded in 2009 to represent the Wine Industry to educate legislators in Albany on issues that will impact our wineries and vineyards here in New York State. He was elected by his peers in the NY wine industry and is now the New York representative on the Board of Wine America, which is the national advocacy organization for the American Wine Industry in Washington DC. In this episode of Destination on the Left, Scott Osborn, owner of Fox Run Vineyards, joins us to talk about tourism from the perspective of a business owner. He discusses the new challenges and opportunities presented to wineries in the Finger Lakes, and he explains how tourism has impacted the wine business.  What You Will Learn in This Episode:  Scott’s perspective on tourism as a business owner How tourism has affected the wine business in the Finger Lakes region How Scott helped create an allure for Finger Lakes wine How Scott uses travel patterns to attract visitors in the highly competitive Seneca Lake area What Scott has done to make Fox Run Vineyards stand out from the crowd How collaboration has played a major role in growing the Finger Lakes wine industry How Scott has been able to garner attention from Europeans  Tourism in the Wine Business Scott Osborn is the owner of Fox Run Vineyards, a family-owned winery on Seneca Lake in the Finger Lakes region of New York State. As a business owner in a hot destination, Scott has to operate his winery with the big picture in mind. For instance, in his market, the average wine tasting visitor makes five stops. So, Scott and his team crafted Fox Run’s experiences around this pattern and other trends that travelers follow. But these patterns are constantly changing, which presents new opportunities and new challenges. In the latest episode of Destination on the Left Scott joins us to discuss the impact of tourism on his industry and he talks about tourism from a business owner’s perspective. New Trends, New Challenges With some of the world’s most renowned vineyards located in California, many people develop a preconceived notion about what wine should taste like. But every region has a different style and the cool-climate wines of New York provide an entirely different experience. The Seneca Lake winemakers had to work together to get the word out about their region and their labels, and they are still doing it. But now there are breweries, cideries, and distilleries competing for traveler time and dollars as well. So, getting tourists to come to the Finger Lakes and make wine tasting a priority is a much larger challenge than ever before. When Scott Osborn started Fox Run Vineyards, there were about twenty wineries on Seneca Lake. Now, there are over one hundred producing quality and consistency that is appreciated by connoisseurs around the world. It has made it extremely difficult to stand out from the crowd and differentiate Fox Run from other wineries in the region. It’s All About the Experience In our last episode with Paul Soseman, we discussed the concept of experiential marketing in tourism. But it doesn’t always have to be labeled as such. Scott Osborn recognized the opportunity to strike an emotional reaction in his audience; not by forcing a clever campaign on them, but by inviting them to experience a different universe. He built the largest sculpture on Seneca Lake in the form of a massive gate. It draws attention from the main road into town, and when they cross the entrance, they are teleported into a new realm. To hear more about the story of Fox Run Vineyards, listen to the latest episode of Destination on the Left.  Facebook: https://www.facebook.com/FoxRunVineyards LinkedIn: https://www.linkedin.com/in/scott-osborn-70574a4/ Twitter: @foxrunvineyards Website: https://foxrunvineyards.com/ 

To Scott Osborn, Rochester native, the acquisition of Fox Run Vineyards was the natural culmination of his passion for wine and commitment to the industry. The son of two professors, Osborn’s first interest was international politics. Attending the Friends World College, a unique university with campuses all over the globe, he studied in Kenya, India, Thailand, Japan, and England. He went into real estate development in 1974, later opening an office in Lake County California, a well-known viticulture area. The move there proved to be fortuitous; living so close to the vines Osborn became interested in wine. In 1980 he took his first job at Konocti Winery labeling bottles. He then went on to work at Firestone Vineyards, Zaca Mesa, and Byron Winery in Santa Barbara. In 1984 During his time at Byron he came back to visit family and during a wine tasting trip around Seneca Lake tasted a Wagner Vineyards 1982 Barrel-aged Chardonnay. It was his first experience with a brilliant cool climate wine and he realized that this was where he wanted to make wines and ultimately own his own vineyard and winery. In 1985, there were not a lot of winemaking jobs available so he began working for a wine distributor and then went on to be General Manager of Pindar Vineyards on Long Island. In 1993, Fox Run became available and in partnership with Andy Hale, they purchased it. Since the purchase of the winery in 1994, he has resided in the beautifully renovated farmhouse originally built on the property in 1870. Initially assuming the responsibilities of winemaking, along with the myriad tasks of management, speaking engagements, and travel, he chose to hire a full-time winemaker. His selection of Peter Bell in June of 1995 satisfied his desire to engage the most gifted winemaker in the Finger Lakes region. Their shared vision for quality wine production has freed Osborn to the task of managing the winery and planning for its future. He regularly participates in wine judgings, panel discussions, and symposiums dealing with the many challenges of an increasingly sophisticated appellation. On Christmas day of 1998 three days after turning 50, Scott married long time sweetheart Ruth Worden, and in 2012, Ruth’s sister Kathy and her husband Albert became partners and now Fox Run is a family-owned winery. The highly successful working relationship between Scott, Peter, and Vineyard manager John Kaiser has resulted in spectacular grapes, wines, and successful introductions of State-of-the-Art vineyard practices, keeping Fox Run Vineyards on the cutting edge of grape growing and winemaking. Scott is constantly working to improve our environmental impact and has received the Lake Friendly Farm designation from Yates County Soil and Water Conservation. This award is given to farms whose farming practices do not negatively impact the water quality of Seneca Lake. He also installed a 151-Kilowatt solar system which provides 100% of the electrical needs for the winery, tasting room, and café. They have reduced their herbicide and pesticide use and are replacing them with organic and biological sprays that are less impactful on the environment. He has been President of the <a href="https://senecalakewine.com/" rel="noopener noreferrer nofollow" target="_blank">Seneca Lake Wine Trail</a> two times and a founding member and past President of <a href="https://www.fingerlakeswinealliance.com/" rel="noopener noreferrer nofollow" target="_blank">Finger Lakes Wine Alliance</a>, he is a founding member of the New York Wine Industry Association, which was founded in 2009 to represent the Wine Industry to educate legislators in Albany on issues that will impact our wineries and vineyards here in New York State. He was elected by his peers in the NY wine industry and is now the New York representative on the <a href="https://wineamerica.org/" rel="noopener noreferrer nofollow" target="_blank">Board of Wine America</a>, which is the national advocacy organization for the American Wine Industry in Washington DC. In this episode of Destination on the Left, Scott Osborn, owner of Fox Run Vineyards, joins us to talk about tourism from the perspective of a business owner. He discusses the new challenges and opportunities presented to wineries in the Finger Lakes, and he explains how tourism has impacted the wine business. What You Will Learn in This Episode: <ul> <li>Scott’s perspective on tourism as a business owner</li> <li>How tourism has affected the wine business in the Finger Lakes region</li> <li>How Scott helped create an allure for Finger Lakes wine</li> <li>How Scott uses travel patterns to attract visitors in the highly competitive Seneca Lake area</li> <li>What Scott has done to make Fox Run Vineyards stand out from the crowd</li> <li>How collaboration has played a major role in growing the Finger Lakes wine industry</li> <li>How Scott has been able to garner attention from Europeans</li> </ul> Tourism in the Wine Business Scott Osborn is the owner of Fox Run Vineyards, a family-owned winery on Seneca Lake in the Finger Lakes region of New York State. As a business owner in a hot destination, Scott has to operate his winery with the big picture in mind. For instance, in his market, the average wine tasting visitor makes five stops. So, Scott and his team crafted Fox Run’s experiences around this pattern and other trends that travelers follow. But these patterns are constantly changing, which presents new opportunities and new challenges. In the latest episode of Destination on the Left Scott joins us to discuss the impact of tourism on his industry and he talks about tourism from a business owner’s perspective. New Trends, New Challenges With some of the world’s most renowned vineyards located in California, many people develop a preconceived notion about what wine should taste like. But every region has a different style and the cool-climate wines of New York provide an entirely different experience. The Seneca Lake winemakers had to work together to get the word out about their region and their labels, and they are still doing it. But now there are breweries, cideries, and distilleries competing for traveler time and dollars as well. So, getting tourists to come to the Finger Lakes and make wine tasting a priority is a much larger challenge than ever before. When Scott Osborn started Fox Run Vineyards, there were about twenty wineries on Seneca Lake. Now, there are over one hundred producing quality and consistency that is appreciated by connoisseurs around the world. It has made it extremely difficult to stand out from the crowd and differentiate Fox Run from other wineries in the region. It’s All About the Experience In our last episode with <a href="https://breaktheicemedia.com/podcasts/paul-soseman/" rel="noopener noreferrer nofollow" target="_blank">Paul Soseman</a>, we discussed the concept of experiential marketing in tourism. But it doesn’t always have to be labeled as such. Scott Osborn recognized the opportunity to strike an emotional reaction in his audience; not by forcing a clever campaign on them, but by inviting them to experience a different universe. He built the largest sculpture on Seneca Lake in the form of a massive gate. It draws attention from the main road into town, and when they cross the entrance, they are teleported into a new realm. To hear more about the story of Fox Run Vineyards, listen to the latest episode of Destination on the Left. <ul> <li>Facebook: <a href="https://www.facebook.com/FoxRunVineyards" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/FoxRunVineyards</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/scott-osborn-70574a4/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/scott-osborn-70574a4/</a></li> <li>Twitter: <a href="https://twitter.com/foxrunvineyards?lang=en" rel="noopener noreferrer nofollow" target="_blank">@foxrunvineyards</a></li> <li>Website: <a href="https://foxrunvineyards.com/" rel="noopener noreferrer nofollow" target="_blank">https://foxrunvineyards.com/</a></li> </ul>

Episode 169: Tourism and the Wine Business, with Scott Osborn