Adrian Lurssen's guest appearances

Adrian Lurssen

JDBlogger | Legal Marketing | Blogging | Podcasting | Social Media for Lawyers and Attorney Entrepreneurs - John Skiba

The Thought Leadership Project

On Record PR

Scott Love

Charlotte Smith

Siri Lindley

Mo Bunnell

Tim Corcoran

David Brown

Naren Aryal

Michael Morse

Jordan Furlong

David C. Baker

Callie Schweitzer

Brian Cuban

Scott Becker

Ken Jacobs

Ruth Carter

OwlTail

Adrian Lurssen is the co-founder and vice president of strategic development at JD Supra, an online content intelligence platform. Adrian has been helping to build JD Supra since 2007. JD Supra supports lawyers and law firms, and their thought leadership programs by distributing their content to subscribers across all industries and sectors. Adrian has worked in new media for almost his entire professional life. He served as a senior managing editor at Yahoo!, creating and managing the company's first team of editors and writers whose work included Yahoo! News full coverage, daily and weekly pics, Ask Yahoo!, and other editorial features. In 1999, Brill’s Content media magazine placed Adrian on their top 25 influencers list, calling him “The most important person in cyberspace of whom you've never heard.”   In this episode…   What are law firms doing well from a content perspective? How does content support business development? Join us as host Gina Rubel goes on record with Adrian Lurssen to discuss the importance of marketing law firm content and explain the do’s and don’ts, how to use data as an opportunity, and ways to improve your law firm’s content.

Adrian Lurssen is the co-founder and vice president of strategic development at JD Supra, an online content intelligence platform. Adrian has been helping to build JD Supra since 2007. JD Supra supports lawyers and law firms, and their thought leadership programs by distributing their content to subscribers across all industries and sectors. Adrian has worked in new media for almost his entire professional life. He served as a senior managing editor at Yahoo!, creating and managing the company's first team of editors and writers whose work included Yahoo! News full coverage, daily and weekly pics, Ask Yahoo!, and other editorial features. In 1999, Brill’s Content media magazine placed Adrian on their top 25 influencers list, calling him “The most important person in cyberspace of whom you've never heard.” In this episode… What are law firms doing well from a content perspective? How does content support business development? Join us as host Gina Rubel goes on record with Adrian Lurssen to discuss the importance of marketing law firm content and explain the do’s and don’ts, how to use data as an opportunity, and ways to improve your law firm’s content.

Episode 22: The Psychology and Data Analysis of Law Firm Content with Adrian Lurssen of JD Supra

Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's analytics and data mean for thought-leadership marketing in the modern paradigm:What do the data show, in terms of how content is being consumed right now?What are the resulting implications for creators of thought leadership?How do thought leaders rise above the noise, to become the "signal?"How can thought leaders more effectively reach their specific target audiences?How should CMOs and legal marketing departments be reassessing their nearer-term strategies to address the realities of this new content environment? Reading &amp; ResourcesSee more content and analytics at JDSupra.comConnect with Adrian on LinkedIn, or follow him on Twitter.Missed Adrian's first appearance on the podcast? Check it out here. Looking for more? Subscribe today! Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!         Want to be a guest on a future episode?Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.  Hosts of The Thought Leadership Project   Jay Harrington   Tom Nixon Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.  From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.     learn more  

Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's analytics and data mean for thought-leadership marketing in the modern paradigm:<ul><li>What do the data show, in terms of how content is being consumed right now?</li><li>What are the resulting implications for creators of thought leadership?</li><li>How do thought leaders rise above the noise, to become the "signal?"</li><li>How can thought leaders more effectively reach their specific target audiences?</li><li>How should CMOs and legal marketing departments be reassessing their nearer-term strategies to address the realities of this new content environment?</li></ul> Reading &amp; Resources<ul><li>See more content and analytics at <a href="https://www.jdsupra.com/" rel="nofollow" target="_blank">JDSupra.com</a></li><li>Connect with Adrian on <a href="https://www.linkedin.com/in/lurssen/" rel="nofollow" target="_blank">LinkedIn</a>, or follow him on <a href="https://twitter.com/AdrianLurssen" rel="nofollow" target="_blank">Twitter</a>.</li><li>Missed Adrian's first appearance on the podcast? <a href="https://www.hcommunications.biz/thethoughtleadershipproject/episode-10-distribution-and-analytics-with-adrian-lurssen-of-jd-supra" rel="nofollow" target="_blank">Check it out here.</a></li></ul> <h1>Looking for more? Subscribe today!</h1> Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project! <a href="https://podcasts.apple.com/us/podcast/the-thought-leadership-project/id1477077327" rel="nofollow" target="_blank"> </a> <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ixwsd4x5q7eahrnznr72szow73i?t%3DThe_Thought_Leadership_Project%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> </a> <a href="https://open.spotify.com/show/0Qjwzkpr4L7IhQu15n2QWM" rel="nofollow" target="_blank"> </a> <a href="https://www.stitcher.com/s?fid=456132&amp;refid=stpr" rel="nofollow" target="_blank"> </a> Want to be a guest on a future episode?Share your thoughts directly with our show hosts by emailing <a href="mailto:jay@hcommunications.biz">Jay Harrington</a> or <a href="mailto:tom@hcommunications.biz">Tom Nixon</a>. <h1>Hosts of The Thought Leadership Project</h1> <a href="https://www.hcommunications.biz/about/jay-harrington" rel="nofollow" target="_blank"> </a> Jay Harrington <a href="https://www.hcommunications.biz/tom-nixon" rel="nofollow" target="_blank"> </a> Tom Nixon <a href="https://www.hcommunications.biz/about/jay-harrington" rel="nofollow" target="_blank">Jay Harrington</a> is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. <a href="https://www.hcommunications.biz/tom-nixon" rel="nofollow" target="_blank">Tom Nixon</a>, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry. From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show. <a href="https://www.hcommunications.biz/podcast-consulting-production" rel="nofollow" target="_blank"> learn more </a>

Episode 38: Optimizing Thought Leadership Content for the Current Moment, with Adrian Lurssen

Adrian Lurssen is co-founder of JD Supra, a digital media company that enables professionals to greatly increase their visibility by sharing their expertise online. As the 28th employee to join Yahoo!, Adrian has a long history and considerable expertise when it comes to developing platforms for content distribution. In this episode, he shares with Jay and Tom what he's learned and how he's innovated in the areas of content distribution and performance analytics, including:What's wrong with the if-we-build-it-they-will-come conventional wisdom?What can content marketers take away from Adrian's anecdote about Nelson Mandela?How can attorneys maximize the content and exposure for the content they create?Why does content need to be interruptive?How has the role of content marketing evolved in just the last two years, relative to brand-building and, now, business development?What metrics should content marketers monitor, and how can that data be weaponized to maximize one's return on investment? Reading &amp; ResourcesNot familiar with JD Supra? Visit jdsupra.comConnect with Adrian on LinkedIn, or follow him on Twitter."Write it down," as Roy Sexton mentioned on a previous episode, and other ways to generate content ideas."Further down the funnel:" How content marketing is now a business development function. Looking for more? Subscribe today! Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!         Want to be a guest on a future episode?Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.  Hosts of The Thought Leadership Project   Jay Harrington   Tom Nixon Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry. 

Adrian Lurssen is co-founder of JD Supra, a digital media company that enables professionals to greatly increase their visibility by sharing their expertise online. As the 28th employee to join Yahoo!, Adrian has a long history and considerable expertise when it comes to developing platforms for content distribution. In this episode, he shares with Jay and Tom what he's learned and how he's innovated in the areas of content distribution and performance analytics, including:<ul><li>What's wrong with the if-we-build-it-they-will-come conventional wisdom?</li><li>What can content marketers take away from Adrian's anecdote about Nelson Mandela?</li><li>How can attorneys maximize the content and exposure for the content they create?</li><li>Why does content need to be interruptive?</li><li>How has the role of content marketing evolved in just the last two years, relative to brand-building and, now, business development?</li><li>What metrics should content marketers monitor, and how can that data be weaponized to maximize one's return on investment?</li></ul> Reading &amp; Resources<ul><li>Not familiar with JD Supra? Visit <a href="https://www.jdsupra.com/" rel="nofollow" target="_blank">jdsupra.com</a></li><li>Connect with Adrian on <a href="https://www.linkedin.com/in/lurssen/" rel="nofollow" target="_blank">LinkedIn</a>, or follow him on <a href="https://twitter.com/AdrianLurssen" rel="nofollow" target="_blank">Twitter</a>.</li><li>"Write it down," as Roy Sexton mentioned on a previous episode, and <a href="https://www.hcommunications.biz/blog/how-to-avoid-content-paralysis-to-become-a-thought-leader" rel="nofollow" target="_blank">other ways to generate content ideas.</a></li><li>"Further down the funnel:" How content marketing is now a <a href="https://www.hcommunications.biz/blog/the-sales-and-marketing-conundrum-for-professional-services-firms" rel="nofollow" target="_blank">business development function.</a></li></ul> <h1>Looking for more? Subscribe today!</h1> Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project! <a href="https://podcasts.apple.com/us/podcast/the-thought-leadership-project/id1477077327" rel="nofollow" target="_blank"> </a> <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ixwsd4x5q7eahrnznr72szow73i?t%3DThe_Thought_Leadership_Project%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> </a> <a href="https://open.spotify.com/show/0Qjwzkpr4L7IhQu15n2QWM" rel="nofollow" target="_blank"> </a> <a href="https://www.stitcher.com/s?fid=456132&amp;refid=stpr" rel="nofollow" target="_blank"> </a> Want to be a guest on a future episode?Share your thoughts directly with our show hosts by emailing <a href="mailto:jay@hcommunications.biz">Jay Harrington</a> or <a href="mailto:tom@hcommunications.biz">Tom Nixon</a>. <h1>Hosts of The Thought Leadership Project</h1> <a href="https://www.hcommunications.biz/about/jay-harrington" rel="nofollow" target="_blank"> </a> Jay Harrington <a href="https://www.hcommunications.biz/tom-nixon" rel="nofollow" target="_blank"> </a> Tom Nixon <a href="https://www.hcommunications.biz/about/jay-harrington" rel="nofollow" target="_blank">Jay Harrington</a> is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. <a href="https://www.hcommunications.biz/tom-nixon" rel="nofollow" target="_blank">Tom Nixon</a>, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 10: Distribution and Analytics with Adrian Lurssen of JD Supra