Alix Kram's guest appearances

Alix Kram

The Music Biz 101 & More Podcast

Le vital corps Salon

Music Business Podcast

Gabz Landman

Cassie Petrey

Anthony Martini

Jordan Kurland

Jake Posner

Roy LaManna

James Stewart

Chris Butler

Steve Aoki

Wiz Khalifa

Charlie Davis

Jonathan Cain

Roger McGuinn

Gareth Emery

Barbara Oakley

OwlTail

In this episode, we sit down with Alix Kram the VP/Head of Global Retail &amp; Licensing/Consumer Products at Warner Music Group. She has developed and implemented global consumer products, branding, marketing, partnership collaboration, and retail strategies for WEA's portfolio of 360 artists such as the Grateful Dead, Wiz Khalifa, Logic, Twenty One Pilots, The Monkees, Frank Sinatra, Blake Shelton, and art collectives such as Family Dog. In this episode we discuss…Her process for identifying opportunities that align best for an artist and their community When artists should consider tapping into a product licensing revenue stream How product licensing is evolving into virtual experiences in manners such as Wiz Khalifa’s Weed Farm Game What merchandising products artists sell the most of on tour and in retail The value of relationships in the music industry and how to navigate face to face conversations As always never hesitate to leave a review or reach out to @musicbusinesspodcast Instagram with any feedback or ideas. Thank you for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode, we sit down with Alix Kram the VP/Head of Global Retail &amp; Licensing/Consumer Products at Warner Music Group. She has developed and implemented global consumer products, branding, marketing, partnership collaboration, and retail strategies for WEA's portfolio of 360 artists such as the Grateful Dead, Wiz Khalifa, Logic, Twenty One Pilots, The Monkees, Frank Sinatra, Blake Shelton, and art collectives such as Family Dog. In this episode we discuss… <ul><li>Her process for identifying opportunities that align best for an artist and their community </li><li>When artists should consider tapping into a product licensing revenue stream </li><li>How product licensing is evolving into virtual experiences in manners such as Wiz Khalifa’s Weed Farm Game </li><li>What merchandising products artists sell the most of on tour and in retail </li><li>The value of relationships in the music industry and how to navigate face to face conversations </li></ul> As always never hesitate to leave a review or reach out to<a href="https://www.instagram.com/musicbusinesspodcast/" rel="nofollow" target="_blank"> @musicbusinesspodcast</a> Instagram with any feedback or ideas. Thank you for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Unlocking Revenue Beyond Streaming & Touring with Alix Kram, Warner Music Group VP/Head of Global Retail & Licensing/Consumer Products

I'm so simultaneously energized and chilled out by today's guest, Alix Kram. I first met Alix last year when I rolled stowaway on my husband’s business trip to Nashville. Alix and I got to talking at a Women in Music event planned by past podcast guest, Nicole Barsalona. Within about 30 seconds, I recognized I was in the presence of a super-duper smart, creative woman who likely doesn’t realize there’s even a box to think outside of. My next thought was, “How can I get Alix to say yes to the podcast?”Let’s talk about Alix for a minute. She is Vice-President of Global Brand Licensing for the Artist Services at Warner Music Group. Previously, she led KramCollective, where she helped industry professionals extend into the retail and lifestyle spaces. That was after Alix spent 10 years at Nickelodeon, where she was the V.P. of Lifestyle and Retail Marketing. I know, I know. That’s a lot of titles and kind of jargon-y, but we’ll break down what that actually means in the episode. Alix shows up - far beyond the titles and work stuff - as a woman who really knows how to live a full life.In this episode, you’ll hear Alix and I discuss her work helping artists build their brand, her shift from her post-collegiate career to what she does now (btw, not a smooth, comfortable one), and how she balances her energy as, in the words of Todd Henry, an on-demand creative. Plus, we talk about understanding fear, embracing discomfort, and learning to trust yourself.Selected link love + resources from the episodeConnect with Alix on social media: LinkedIn | Website  | InstagramNicole Barsalona on maternal loss + connecting music mavensThe Accidental Creative, Todd HenryWarner Music GroupKramCollectiveNickelodeonShinnyo CenterGrateful DeadFlaming LipsDora the ExplorerCoachellaMTV NetworksKickass Theme Music: “Things Are Getting Better” Written by Rishi Dhir. Performed by The High Dials.Stay in the loop about future Le vital corps Salon episodes or with Kara: Twitter | Instagram | The List (sent monthly-ish including helpful health + lifestyle information)

I'm so simultaneously energized and chilled out by today's guest, Alix Kram. I first met Alix last year when I rolled stowaway on my husband’s business trip to Nashville. Alix and I got to talking at a Women in Music event planned by past podcast guest, Nicole Barsalona. Within about 30 seconds, I recognized I was in the presence of a super-duper smart, creative woman who likely doesn’t realize there’s even a box to think outside of. My next thought was, “How can I get Alix to say yes to the podcast?”Let’s talk about Alix for a minute. She is Vice-President of Global Brand Licensing for the Artist Services at Warner Music Group. Previously, she led KramCollective, where she helped industry professionals extend into the retail and lifestyle spaces. That was after Alix spent 10 years at Nickelodeon, where she was the V.P. of Lifestyle and Retail Marketing. I know, I know. That’s a lot of titles and kind of jargon-y, but we’ll break down what that actually means in the episode. Alix shows up - far beyond the titles and work stuff - as a woman who really knows how to live a full life.In this episode, you’ll hear Alix and I discuss her work helping artists build their brand, her shift from her post-collegiate career to what she does now (btw, not a smooth, comfortable one), and how she balances her energy as, in the words of Todd Henry, an on-demand creative. Plus, we talk about understanding fear, embracing discomfort, and learning to trust yourself.Selected link love + resources from the episode<ul><li>Connect with Alix on social media: <a href="https://www.linkedin.com/in/alixkram" rel="nofollow" target="_blank">LinkedIn</a> | <a href="http://www.thekramcollective.com/" rel="nofollow" target="_blank">Website</a>  | <a href="https://www.instagram.com/thekramcollective/?hl=en" rel="nofollow" target="_blank">Instagram</a></li><li><a href="https://levitalcorpssalon.com/episodes/0008-nicole-barsalona" rel="nofollow" target="_blank">Nicole Barsalona on maternal loss + connecting music mavens</a></li><li><a href="https://www.amazon.com/gp/product/1591846242/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591846242&amp;linkCode=as2&amp;tag=vitalcorps03-20&amp;linkId=939c0eeacd44dfedc7e1ec1112d6127e" rel="nofollow" target="_blank">The Accidental Creative, Todd Henry</a></li><li><a href="http://www.wmg.com/" rel="nofollow" target="_blank">Warner Music Group</a></li><li><a href="http://www.thekramcollective.com/" rel="nofollow" target="_blank">KramCollective</a></li><li><a href="http://www.nick.com/?xid=paidsearch_google_nickelodeon" rel="nofollow" target="_blank">Nickelodeon</a></li><li><a href="https://www.shinnyocenternyc.org/" rel="nofollow" target="_blank">Shinnyo Center</a></li><li><a href="http://www.dead.net/" rel="nofollow" target="_blank">Grateful Dead</a></li><li><a href="http://flaminglips.warnerbrosrecords.com/OczyMlody/" rel="nofollow" target="_blank">Flaming Lips</a></li><li><a href="https://en.wikipedia.org/wiki/Dora_the_Explorer" rel="nofollow" target="_blank">Dora the Explorer</a></li><li><a href="https://www.coachella.com/" rel="nofollow" target="_blank">Coachella</a></li><li><a href="http://www.viacom.com/brands/pages/mtv.aspx" rel="nofollow" target="_blank">MTV Networks</a></li><li>Kickass Theme Music: “Things Are Getting Better” Written by <a href="http://www.elephantstone.ca/" rel="nofollow" target="_blank">Rishi Dhir</a>. Performed by The <a href="http://thehighdials.net/" rel="nofollow" target="_blank">High Dials</a>.</li><li>Stay in the loop about future Le vital corps Salon episodes or with Kara: <a href="https://twitter.com/vitalcorps" rel="nofollow" target="_blank">Twitter</a> | <a href="https://www.instagram.com/vitalcorps/" rel="nofollow" target="_blank">Instagram</a> | <a href="http://eepurl.com/-o2A5" rel="nofollow" target="_blank">The List</a> (sent monthly-ish including helpful health + lifestyle information)</li></ul>

#0040: Alix Kram on diving in at the intersection of discomfort and pain + expecting more

Music Biz 101 &amp; More is the only radio show in America that focuses on the business side of the music &amp; entertainment worlds. Hosted by William Paterson University's Dr. Stephen Marcone &amp; Professor David Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio.In this episode, Alix Kram, VP of Global Brand Licensing for Warner Music Group Artist Services, talks about entrepreneurship, how artists' create their brand, and much more. Enjoy the talk, listener tweets, and see what you can get out of this.Like what you hear? Tweet us anytime: @MusicBiz101wpEngage and Adore us on The Facebook, The Twitter &amp; Instagram:www.facebook.com/MusicBiz101wp twitter.com/MusicBiz101WP instagram.com/musicbiz101wp/

Music Biz 101 &amp; More is the only radio show in America that focuses on the business side of the music &amp; entertainment worlds. Hosted by William Paterson University's Dr. Stephen Marcone &amp; Professor David Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio. In this episode, Alix Kram, VP of Global Brand Licensing for Warner Music Group Artist Services, talks about entrepreneurship, how artists' create their brand, and much more. Enjoy the talk, listener tweets, and see what you can get out of this. Like what you hear? Tweet us anytime: @MusicBiz101wp Engage and Adore us on The Facebook, The Twitter &amp; Instagram: <a href="http://www.facebook.com/MusicBiz101wp" rel="nofollow" target="_blank">www.facebook.com/MusicBiz101wp</a> <a href="http://twitter.com/MusicBiz101WP" rel="nofollow" target="_blank">twitter.com/MusicBiz101WP</a> <a href="http://instagram.com/musicbiz101wp/" rel="nofollow" target="_blank">instagram.com/musicbiz101wp/</a>

Alix Kram - Global Brand Licensing, Warner Artist Music Services: Music Biz 101 & More Podcast