Lee Trink's guest appearances

Lee Trink

The Digiday Podcast

BriteVibe Podcast: Live Brite, Live Bold, and Share BriteVibes

Occupational Therapy; A Quarantine Masterclass

Janice Bryant Howroyd

Chris Ducker

Adam Carolla

Alison Levine

Eric Maddox

David Osborn

David Marquet

Ken Blanchard

Terri Cole

Richie Norton

Dan Miller

Michael Hyatt

Celeste Headlee

Jeff Goins

David Katz

OwlTail

Lee Trink is an entrepreneur in the entertainment and media industries focused on the convergence of gaming and entertainment as both a cultural movement and an explosive business. As the CEO and co-owner of FaZe Clan, the largest, most followed esports and gaming organization in the world, Trink is creating a brand that extends beyond esports to mainstream entertainment through content, collaborations and e-commerce. Trink began his career as an Assistant District Attorney in Brooklyn. With a true passion for music and a creative business mind, Trink sought an opportunity to bridge his legal background with entertainment. It’s at that moment Trink began his illustrious career moving through the ranks to eventually lead some of the most well-known music labels in the world. In 2001, Trink served as General Manager for artist-first label Lava Records. Next, Trink went on to lead Virgin Records as General Manager and COO with much success, ultimately resulting in his promotion to President of EMI’s Capitol Music Group, comprised of Capitol Records, Virgin Records, Blue Note Records and Astralwerks Records. While at the helm, Trink was instrumental in accomplishing the company’s EBITA target for the first time in a decade during the toughest climate in music industry history. Simultaneously, he launched the careers of global superstars such as Katy Perry and Jared Leto’s 30 seconds to mars, along with architecting global marketing campaigns for The Rolling Stones, Coldplay, and Lenny Kravitz, among others. Following his tenure at EMI, Trink built his own business where he managed multi-platinum global recording artists such as Kid Rock, The Backstreet Boys and Ice Cube; produced a charity album for the King of Thailand; and worked with iconic brands, such as General Motors, Harley-Davidson and Jim Beam. In this role, Trink also co-produced the Tony Scott directed Unstoppable starring Denzel Washington as well as Sean Penn’s short film Americans. At FaZe Clan, Trink is on a mission to change the way people think about esports -- not as a niche sport for gamers, but as an entertainment juggernaut. His 25-year career delivers the conviction, ammunition and playbook to make this vision a reality.

Lee Trink is an entrepreneur in the entertainment and media industries focused on the convergence of gaming and entertainment as both a cultural movement and an explosive business. As the CEO and co-owner of FaZe Clan, the largest, most followed esports and gaming organization in the world, Trink is creating a brand that extends beyond esports to mainstream entertainment through content, collaborations and e-commerce. Trink began his career as an Assistant District Attorney in Brooklyn. With a true passion for music and a creative business mind, Trink sought an opportunity to bridge his legal background with entertainment. It’s at that moment Trink began his illustrious career moving through the ranks to eventually lead some of the most well-known music labels in the world. In 2001, Trink served as General Manager for artist-first label Lava Records. Next, Trink went on to lead Virgin Records as General Manager and COO with much success, ultimately resulting in his promotion to President of EMI’s Capitol Music Group, comprised of Capitol Records, Virgin Records, Blue Note Records and Astralwerks Records. While at the helm, Trink was instrumental in accomplishing the company’s EBITA target for the first time in a decade during the toughest climate in music industry history. Simultaneously, he launched the careers of global superstars such as Katy Perry and Jared Leto’s 30 seconds to mars, along with architecting global marketing campaigns for The Rolling Stones, Coldplay, and Lenny Kravitz, among others. Following his tenure at EMI, Trink built his own business where he managed multi-platinum global recording artists such as Kid Rock, The Backstreet Boys and Ice Cube; produced a charity album for the King of Thailand; and worked with iconic brands, such as General Motors, Harley-Davidson and Jim Beam. In this role, Trink also co-produced the Tony Scott directed Unstoppable starring Denzel Washington as well as Sean Penn’s short film Americans. At FaZe Clan, Trink is on a mission to change the way people think about esports -- not as a niche sport for gamers, but as an entertainment juggernaut. His 25-year career delivers the conviction, ammunition and playbook to make this vision a reality.

Leading From the Crest of a Cultural Wave: Lee Trink, CEO of FaZe Clan

Lee Trink’s diverse career path is highlighted in this episode as Lee shares his journey from an Assistant District Attorney in Brooklyn to the music industry to management and more recently to the world of esports. As the CEO of the most popular esports company in the world, FaZe Clan, Trink has been able to utilize his many experiences throughout his nearly 3 decade career to establish one of the world’s most recognizable brands. Jared gets to the bottom of Lee’s success one step at a time- and learns that there is no straight path to your final destination. 

Lee Trink’s diverse career path is highlighted in this episode as Lee shares his journey from an Assistant District Attorney in Brooklyn to the music industry to management and more recently to the world of esports. As the CEO of the most popular esports company in the world, FaZe Clan, Trink has been able to utilize his many experiences throughout his nearly 3 decade career to establish one of the world’s most recognizable brands. Jared gets to the bottom of Lee’s success one step at a time- and learns that there is no straight path to your final destination.

Lee Trink: Assistant District Attorney Turned eSports CEO

Gaming is often thought of as a subculture, but it’s just as dominant a part of youth culture today as music. For gaming companies, that means growth opportunities on par with MTV.“Music might have been at its core, or might have been its origin, but at some point the majority of content that they made had nothing to do with music,” said Lee Trink, CEO of FaZe Clan, a gaming collective that’s part professional eSports teams and part creator network. “What [MTV] had was a relationship with the audience and they understood what that audience wanted.”FaZe Clan boasts over 7 million subscribers to its YouTube channel, where its videos regularly top over 1 million views. It created branded content and also operates a merchandise store.“We reach enough people that we are tantamount to a cable network,” he said.Trink joined the Digiday Podcast to talk about FaZe Clan’s revenue streams, the brand’s signing its first (and for now, only) female member and what work is like in the Hollywood mansions these content creators all live in together.

Gaming is often thought of as a subculture, but it’s just as dominant a part of youth culture today as music. For gaming companies, that means growth opportunities on par with MTV.“Music might have been at its core, or might have been its origin, but at some point the majority of content that they made had nothing to do with music,” said Lee Trink, CEO of FaZe Clan, a gaming collective that’s part professional eSports teams and part creator network. “What [MTV] had was a relationship with the audience and they understood what that audience wanted.”FaZe Clan boasts over 7 million subscribers to its YouTube channel, where its videos regularly top over 1 million views. It created branded content and also operates a merchandise store.“We reach enough people that we are tantamount to a cable network,” he said.Trink joined the Digiday Podcast to talk about FaZe Clan’s revenue streams, the brand’s signing its first (and for now, only) female member and what work is like in the Hollywood mansions these content creators all live in together.

FaZe Clan CEO Lee Trink: 'There's nothing a young male cares about more than gaming'