Maarten Verwaest's guest appearances

Maarten Verwaest

Startup Milestones – European Start Up Podcast

SlatorPod

The Scale Up Show

Francisco Webber

Vasco Pedro

Thomas Murray

John Fennelly

Hampus Jakobsson

David Kofoed

Matias Dalsgaard

Martin Koppel

Brigham Tomco

Diego Cresceri

Ivan Smolnikov

Jack Welde

Juho Makkonen

Simon Constable

Mila Golovine

OwlTail

Maarten Verwaest is the founder and CEO of Limecraft, which takes technology, automation and AI to help media companies manage their workflows and include clients such as Associated Press. Not only has Maarten founded 3 SaaS companies, but he has also facilitated 2 successful exits and in this episode talks about how he initially created capital for a $ 3 million MVP as well as shares the knowledge that saved him from closing down; instead adding 10% growth month on month!   KEY TAKEAWAYS  Initially, Limecrafts primary go-to-market strategy for growing revenue was trade shows due to the high trust base and network-heavy industry of media. But since their surge in demand in 2020, they have started to focus on content marketing in-house. Limecraft gives companies the gift of time, they automate repetitive work allowing companies to focus on the true creative elements. If you eliminate repetitive tasks and focus on high-value ones, you also increase your ability to scale and grow. Focusing on the retention of existing customers and referrals is one of the ways Limecraft has been able to grow at the rate they have. It took a lot of trial and error for Limecraft to get to the successful pricing model they have built today. They learnt the most from their early clients and their thoughts around what pricing fit and worked for them. Limecraft got its competitive advantage by listening to the difficulties and pain points their industry and clients were struggling with and addressing them. When it came to scaling, they knew exactly what to do and what they needed to focus on solving. Creatives and the creative industry don’t generally care about the ins and outs of technology, they just simply want it to work for them, so this is what Limecraft focus on. Mainstream AI is not currently well adapted for video content. Maarten feels like it’s his duty to make people understand and recognise this.  BEST MOMENTS  “We automate repetitive work” “Our net revenue retention is 25% without having to do any additional sales” “If you’re developing a SaaS company you need to filter out the good early adopters, they will challenge you, they will help you figure out what pricing works” “Creative people don’t give a shit about technology, they just want it to work” “90% of the text it recognises is plan bullsh*t it’s nothing to do with the video” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com www.ryanstaley.io  EPISODE RESOURCES https://www.linkedin.com/in/maartenverwaest/?originalSubdomain=be  ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media

Maarten Verwaest is the founder and CEO of Limecraft, which takes technology, automation and AI to help media companies manage their workflows and include clients such as Associated Press. Not only has Maarten founded 3 SaaS companies, but he has also facilitated 2 successful exits and in this episode talks about how he initially created capital for a $ 3 million MVP as well as shares the knowledge that saved him from closing down; instead adding 10% growth month on month! KEY TAKEAWAYS <ul> <li>Initially, Limecrafts primary go-to-market strategy for growing revenue was trade shows due to the high trust base and network-heavy industry of media. But since their surge in demand in 2020, they have started to focus on content marketing in-house.</li> <li>Limecraft gives companies the gift of time, they automate repetitive work allowing companies to focus on the true creative elements.</li> <li>If you eliminate repetitive tasks and focus on high-value ones, you also increase your ability to scale and grow.</li> <li>Focusing on the retention of existing customers and referrals is one of the ways Limecraft has been able to grow at the rate they have.</li> <li>It took a lot of trial and error for Limecraft to get to the successful pricing model they have built today. They learnt the most from their early clients and their thoughts around what pricing fit and worked for them.</li> <li>Limecraft got its competitive advantage by listening to the difficulties and pain points their industry and clients were struggling with and addressing them. When it came to scaling, they knew exactly what to do and what they needed to focus on solving.</li> <li>Creatives and the creative industry don’t generally care about the ins and outs of technology, they just simply want it to work for them, so this is what Limecraft focus on.</li> <li>Mainstream AI is not currently well adapted for video content. Maarten feels like it’s his duty to make people understand and recognise this.</li> </ul> BEST MOMENTS  “We automate repetitive work” “Our net revenue retention is 25% without having to do any additional sales” “If you’re developing a SaaS company you need to filter out the good early adopters, they will challenge you, they will help you figure out what pricing works” “Creative people don’t give a shit about technology, they just want it to work” “90% of the text it recognises is plan bullsh*t it’s nothing to do with the video” Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: <a href="https://www.whalesellingsystem.com/closingsecrets" rel="nofollow" target="_blank">https://www.whalesellingsystem.com/closingsecrets</a> Ryan Staley Founder and CEO Whale Boss 312-848-7443 ryan@whalesellingsystem.com <a href="https://www.ryanstaley.io/" rel="nofollow" target="_blank">www.ryanstaley.io</a> EPISODE RESOURCES <a href="https://www.linkedin.com/in/maartenverwaest/?originalSubdomain=be" rel="nofollow" target="_blank">https://www.linkedin.com/in/maartenverwaest/?originalSubdomain=be</a> ABOUT THE SHOW How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset. This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more. This is where Scaling and Sales are made simple in 25 minutes or less.<a href="https://www.whalesellingsystem.com/closingsecrets" rel="payment nofollow" target="_blank">Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets</a>This show was brought to you by <a href="https://progressivestudios.co/" rel="nofollow" target="_blank">Progressive Media</a>

3X Founder Shares Number 1 Tip to Surviving in SaaS with Maarten Verwaest of Limecraft

In SlatorPod #59, Limecraft CEO and Founder Maarten Verwaest joins us to talk about digital workflow management in the media sector and AI-enabled subtitling. Maarten shares his entrepreneurial journey, tells us why he doesn’t plan to bring on financial investors, and explains why AI should not be left unattended. First up, Florian and Esther discuss the week’s language industry news as they revisit the majority sale of UK-based translation management system (TMS) provider XTM. The two discuss an MT-related court case in Poland. Having taken their client to court over non-payment for a book translation, a Polish LSP soon found their practices under scrutiny by the court and expert witnesses. Esther talks about a major deal win for LSP Semantix and friends worth around USD 40m over four years. Semantix, Summa Linguae, and ESTeam partnered up to bid for an EU translation contract for the Commission’s Directorate-General, and succeeded in ousting incumbent provider AMPLEXOR.Sticking with Europe’s public sector, the two talk about the European Parliament’s new remote interpretation platform. The roll-out of the selected platform, Interactio, involved a huge deployment effort and saw them tackle myriad challenges such as scale, funding, and firewalls. As remote interpreting went fully mainstream in 2020, UK-based LSP thebigword secured another three years of interpreting work from the Ministry of Justice (MoJ).

In SlatorPod #59, Limecraft CEO and Founder Maarten Verwaest joins us to talk about digital workflow management in the media sector and AI-enabled subtitling. Maarten shares his entrepreneurial journey, tells us why he doesn’t plan to bring on financial investors, and explains why AI should not be left unattended. First up, Florian and Esther discuss the week’s language industry news as they revisit the majority sale of UK-based translation management system (TMS) provider XTM. The two discuss an MT-related court case in Poland. Having taken their client to court over non-payment for a book translation, a Polish LSP soon found their practices under scrutiny by the court and expert witnesses. Esther talks about a major deal win for LSP Semantix and friends worth around USD 40m over four years. Semantix, Summa Linguae, and ESTeam partnered up to bid for an EU translation contract for the Commission’s Directorate-General, and succeeded in ousting incumbent provider AMPLEXOR.Sticking with Europe’s public sector, the two talk about the European Parliament’s new remote interpretation platform. The roll-out of the selected platform, Interactio, involved a huge deployment effort and saw them tackle myriad challenges such as scale, funding, and firewalls. As remote interpreting went fully mainstream in 2020, UK-based LSP thebigword secured another three years of interpreting work from the Ministry of Justice (MoJ).

#59 Limecraft CEO and Founder Maarten Verwaest on AI-enabled subtitling

Get the podcast bonus pack: www.startupmilestones.eu/bonus Product-market fit &amp; early adopters - with Maarten Verwaest, Limecraft Founder&amp;CEO.

Get the podcast bonus pack: <a href="https://www.startupmilestones.eu/bonus" rel="nofollow" target="_blank">www.startupmilestones.eu/bonus</a> Product-market fit &amp; early adopters - with Maarten Verwaest, Limecraft Founder&amp;CEO.

Product-market fit & early adopters - with Maarten Verwaest, Limecraft Founder&CEO