Alisa Metzger's guest appearances

Alisa Metzger

The Glossy Beauty Podcast

The Intellectual People Podcast

The Blondie Beauty Podcast 

OwlTail

After 15 years in the beauty industry holding various positions, Alisa Metzger founded Innbeauty Project in 2019. This clean beauty brand, which is aimed at Gen-Z consumers through an accessible pricing strategy, sells its products in major retailers like Sephora and Credo, as well as on its direct-to-consumer site."If you think about the average [skin-care] product price and even the average [skin-care] routine being $100 and up, and then you match that with the average U.S. salary being less than $45,000 a year, it became really evident that clean skin-care was not something that most Americans can afford," Metzger said on the latest Glossy Beauty Podcast. Metzger worked with Jen Shane, co-founder of Innbeauty, at Tula when they noticed, “The wellness movement had taken over [beauty],” Metzer said. The early pioneers of clean beauty were at the forefront of the industry because the ingredient messaging resonated with consumers within the wellness movement. However, Metzger and Shane said they noticed that clean products at an accessible price point seemed nonexistent. The two were passionate about democratizing clean beauty. Innbeauty's prices range from $15 for a single lip oil to $120 for a 6-piece kit, which is still more affordable than the prices of individual products from some competitors. “We wanted to create a brand that spoke to [Gen Z] that didn’t exist. This industry is driven by innovation, which comes in many forms, including creating something that doesn't exist for an audience that's starving to consume," Metzger said.Metzer spoke to Glossy about the clean beauty industry, Gen-Z skin-care marketing and Innbeauty's future goals for further innovation in the beauty space.

After 15 years in the beauty industry holding various positions, Alisa Metzger founded Innbeauty Project in 2019. This clean beauty brand, which is aimed at Gen-Z consumers through an accessible pricing strategy, sells its products in major retailers like Sephora and Credo, as well as on its direct-to-consumer site."If you think about the average [skin-care] product price and even the average [skin-care] routine being $100 and up, and then you match that with the average U.S. salary being less than $45,000 a year, it became really evident that clean skin-care was not something that most Americans can afford," Metzger said on the latest Glossy Beauty Podcast. Metzger worked with Jen Shane, co-founder of Innbeauty, at Tula when they noticed, “The wellness movement had taken over [beauty],” Metzer said. The early pioneers of clean beauty were at the forefront of the industry because the ingredient messaging resonated with consumers within the wellness movement. However, Metzger and Shane said they noticed that clean products at an accessible price point seemed nonexistent. The two were passionate about democratizing clean beauty. Innbeauty's prices range from $15 for a single lip oil to $120 for a 6-piece kit, which is still more affordable than the prices of individual products from some competitors. “We wanted to create a brand that spoke to [Gen Z] that didn’t exist. This industry is driven by innovation, which comes in many forms, including creating something that doesn't exist for an audience that's starving to consume," Metzger said.Metzer spoke to Glossy about the clean beauty industry, Gen-Z skin-care marketing and Innbeauty's future goals for further innovation in the beauty space.

Innbeauty's Alisa Metzger on 'creating something that didn't exist for an audience that's starving to consume'

Sustainable, accessible and cute beauty?! We are so in! This week we have the Founder of INNBEAUTY PROJECT, Alisa Metzger, on the pod to give us all the details on her mission behind the brand. Alisa tells us about what it was like launching during the pandemic, how she’s worked with retailers in just her first couple of years, the sustainability motives that the brand has, how to get your skin looking like a glazed donut + SO much more!You can connect with INNBEAUTY PROJECT on Instagram at @innbeautyproject You can shop INNBEAUTY PROJECT at innbeautyproject.com, Sephora &amp; Credo!To connect with me, find me on Instagram at @mackenzieejudgee Connect with the podcast on Instagram at @blondiebeautypodcast Tag us with #blondiebeautypodcast on social! Stay glossy until next time, muah! 💋

Sustainable, accessible and cute beauty?! We are so in! This week we have the Founder of INNBEAUTY PROJECT, Alisa Metzger, on the pod to give us all the details on her mission behind the brand. Alisa tells us about what it was like launching during the pandemic, how she’s worked with retailers in just her first couple of years, the sustainability motives that the brand has, how to get your skin looking like a glazed donut + SO much more! You can connect with INNBEAUTY PROJECT on Instagram at <a href="https://www.instagram.com/innbeautyproject/?hl=en" rel="nofollow" target="_blank">@innbeautyproject </a>You can shop INNBEAUTY PROJECT at <a href="http://innbeautyproject.com" rel="nofollow" target="_blank">innbeautyproject.com</a>, Sephora &amp; Credo! To connect with me, find me on Instagram at<a href="https://www.instagram.com/mackenzieejudgee/?hl=en" rel="nofollow" target="_blank"> @mackenzieejudgee </a>Connect with the podcast on Instagram at <a href="https://www.instagram.com/blondiebeautypodcast/?hl=en " rel="nofollow" target="_blank">@blondiebeautypodcast </a> Tag us with #blondiebeautypodcast on social!  Stay glossy until next time, muah! 💋

Alisa Metzger - Founder of INNBEAUTY PROJECT

Jen Shane

Alisa and Jen share their story about how INNBeauty Project came about.  This is a fascinating insight into how women's makeup companies have operated for so long and how INNBeauty is changing the regimen for quality budget friendly products filling a gap at Sephora.   "Unless you truly can't live without making this idea come to life, it's extremely hard...there are sleepless nights" ~ Alisa Metzger of INNBEAUTY PROJECT    https://www.innbeautyproject.com  https://www.facebook.com/INNBEAUTYPRO...  https://www.sephora.com/search?keywor...  #INNBEAUTY  #SEPHORA  #AnimalFriendly

Alisa and Jen share their story about how INNBeauty Project came about.  This is a fascinating insight into how women's makeup companies have operated for so long and how INNBeauty is changing the regimen for quality budget friendly products filling a gap at Sephora.   "Unless you truly can't live without making this idea come to life, it's extremely hard...there are sleepless nights" ~ Alisa Metzger of INNBEAUTY PROJECT    <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa05QYkhIYUx5TkZ3dFdrS3VOVUt5NU9pcEhzUXxBQ3Jtc0traFI3cl9nZEpPeDlObXF6dFI4SXZhaWJEUnBWSXE0NTFNaGZKcS1pdGdXSkhJQWNhYkRmZERsZ2tGYlJaYzNvQU9qbzlEQXJSU3pwSTBnRTFVTFlWT1U3R0ZKUGJ0ZXM4U3RKTmtyOVBNUGtlNm1xRQ&amp;q=https%3A%2F%2Fwww.innbeautyproject.com" rel="nofollow" target="_blank">https://www.innbeautyproject.com</a> <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFJaYl82TWU3Nm82ZzByUjZFMzVVVFlWeXZlZ3xBQ3Jtc0tuTXhQTWpwWmEwZjVUM2NBZ0tucUYtVzBnTVFGV0dEdlJOa0R4R1VQR2NjbTJWVXVEZEFDbUx1ZjZQUXo1Qm1kM0VaVE5nYUR2WHhHelZEbVpzRnB1OWFER1pXNWtqMFZzNHRhaFJMM2d4ckFCMmY4VQ&amp;q=https%3A%2F%2Fwww.facebook.com%2FINNBEAUTYPROJECT" rel="nofollow" target="_blank">https://www.facebook.com/INNBEAUTYPRO...</a> <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmJuSEUxZW85cnZhUk45cUloZ0xHODJmSzZhQXxBQ3Jtc0tuYmd0REhHT0RvMmtFbVA2dUtSTzktV3lsR1Ria29RSkYtZl9IbER1MGVhUmZBYnltZWNNd1BFNXo1cWFDcURGc1VacEo5UVlfVTFHYXJseFY4UGZOOVlpLUsxbVA1TXZ2QUZjc1pSY3dsemxNYTFBNA&amp;q=https%3A%2F%2Fwww.sephora.com%2Fsearch%3Fkeyword%3Dinnbeauty%2520project" rel="nofollow" target="_blank">https://www.sephora.com/search?keywor...</a> <a href="https://www.youtube.com/hashtag/innbeauty" rel="nofollow" target="_blank">#INNBEAUTY</a> <a href="https://www.youtube.com/hashtag/sephora" rel="nofollow" target="_blank">#SEPHORA</a> <a href="https://www.youtube.com/hashtag/animalfriendly" rel="nofollow" target="_blank">#AnimalFriendly</a>