Anette Staloy's guest appearances

Anette Staloy

The Mobile User Acquisition Show

Rise and Play Podcast

Sophie Vo

Gina Gotthilf

David Barnard

Michael Jessen

Michael Taylor

Robbie Kellman Baxter

Josh Burns

John Koetsier

Jon Hook

Brian Krebs

Tom Hammond

Steve P

Selcuk Atli

Matej Lancaric

Aurora Klaeboe Berg

OwlTail

Anette Staloy is CMO at the Norwegian games studio Dirtybit. The studio focuses on social multiplayer games, and have grown organically to close to 140 million downloads for their games in the Fun Run series. Dirtybit was founded almost 11 years ago, and Anette has been part of the team for the last 7 years. Anette is also the co-founder and chair of Women in Games Norway. In this episode, Anette shares her journey growing a small independent studio in Norway, building on top of their Fun Run series success:  How Anette's role has evolved as the CMO of the company over the past 7 years The challenges of maintaining a big IP versus launching new successful games The perks and challenges of remaining as an independent studio: ownership vs growth? How Dirtybit managed to bring their leadership team to full parity and 40% of employees being women. It is possible! How the work-life balance is at the heart of the culture at Dirtybit, without compromising on execution and delivery  Enjoy this new episode!

Anette Staloy is CMO at the Norwegian games studio <a href="https://www.dirtybit.com" rel="nofollow" target="_blank">Dirtybit</a>. The studio focuses on social multiplayer games, and have grown organically to close to 140 million downloads for their games in the Fun Run series. Dirtybit was founded almost 11 years ago, and Anette has been part of the team for the last 7 years. Anette is also the co-founder and chair of Women in Games Norway. In this episode, Anette shares her journey growing a small independent studio in Norway, building on top of their Fun Run series success: <ul> <li>How Anette's role has evolved as the CMO of the company over the past 7 years</li> <li>The challenges of maintaining a big IP versus launching new successful games</li> <li>The perks and challenges of remaining as an independent studio: ownership vs growth?</li> <li>How Dirtybit managed to bring their leadership team to full parity and 40% of employees being women. It is possible!</li> <li>How the work-life balance is at the heart of the culture at Dirtybit, without compromising on execution and delivery</li> </ul> Enjoy this new episode!

S2E12 Growing A 140M Download IP  - with Anette Staloy

My guest today is Anette Staloy, the VP of Business &amp; Marketing at Dirtybit, the Norwegian studio behind the successful Fun Run titles for mobile (125+ mill downloads). She joined the company almost 5 years ago, and has had a key role in growing the company from 8 to 22 employees. Anette is also co-founder of Women in Games Norway. I’m excited for this conversation because Anette &amp; her team have had experiences that are a direct counterpoint to a very public position that I’ve had. In many articles and forums online I’ve stated that distribution on mobile is very very hard without paid marketing - for many reasons. Yet Anette and her team at Dirtybit crossed 100+ million installs for the Fun Run series of games with no paid marketing whatsoever - by relying primarily on their community to capitalize on a surprising burst of early virality. Yes, mobile is primarily pay-to-play today -&gt; but this conversation with Anette showcases what circumstances let you evade the primarily pay-to-play nature of the mobile app ecosystem. Key Highlights:🔥How FunRun ended up trending worldwide on Twitter and became the top downloaded app on the iTunes charts in 2012. ⚡️How the DirtyBit team discovered that the virality had originated in high schools in America.🎨Why the DirtyBit offices have one wall designated for fan art.🤝What DirtyBit’s approach to community and live ops is like today.How DirtyBit works with in-game ambassadors - and how they incentivize them.💰Why DirtyBit started thinking about paid UA in 2017.🔎 What Anette and her team did when they noticed the older versions of Fun Run were cannibalizing the newer ones.🚀Is it realistic to expect to attain massive organic growth a la Fun Run in 2020?Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/100-million-installs-with-zero-paid-user-acquisition-spend-with-anette-staloyvp-of-business-marketing-at-dirtybit/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

My guest today is Anette Staloy, the VP of Business &amp; Marketing at Dirtybit, the Norwegian studio behind the successful Fun Run titles for mobile (125+ mill downloads). She joined the company almost 5 years ago, and has had a key role in growing the company from 8 to 22 employees. Anette is also co-founder of Women in Games Norway. I’m excited for this conversation because Anette &amp; her team have had experiences that are a direct counterpoint to a very public position that I’ve had. In many articles and forums online I’ve stated that distribution on mobile is very very hard without paid marketing - for many reasons. Yet Anette and her team at Dirtybit crossed 100+ million installs for the Fun Run series of games with no paid marketing whatsoever - by relying primarily on their community to capitalize on a surprising burst of early virality. Yes, mobile is primarily pay-to-play today -&gt; but this conversation with Anette showcases what circumstances let you evade the primarily pay-to-play nature of the mobile app ecosystem. Key Highlights: 🔥How FunRun ended up trending worldwide on Twitter and became the top downloaded app on the iTunes charts in 2012. ⚡️How the DirtyBit team discovered that the virality had originated in high schools in America. 🎨Why the DirtyBit offices have one wall designated for fan art. 🤝What DirtyBit’s approach to community and live ops is like today.How DirtyBit works with in-game ambassadors - and how they incentivize them. 💰Why DirtyBit started thinking about paid UA in 2017. 🔎 What Anette and her team did when they noticed the older versions of Fun Run were cannibalizing the newer ones. 🚀Is it realistic to expect to attain massive organic growth a la Fun Run in 2020? Check out the full transcript and show notes here: <a href="http://mobileuseracquisitionshow.com/episode/100-million-installs-with-zero-paid-user-acquisition-spend-with-anette-staloyvp-of-business-marketing-at-dirtybit/" rel="nofollow" target="_blank">http://mobileuseracquisitionshow.com/episode/100-million-installs-with-zero-paid-user-acquisition-spend-with-anette-staloyvp-of-business-marketing-at-dirtybit/ </a>** Get more mobile user acquisition goodies here: <a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a> <a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog </a> ** Check out our podcast featuring inside stories of how technology evolves and grows: <a href="http://howthingsgrow.co/" rel="nofollow" target="_blank">http://HowThingsGrow.co</a>

🤩100 million+ installs with zero paid user acquisition spend - with Anette Staloy (VP of Business & Marketing at Dirtybit)👀