Aaron Wiggan's guest appearances

Aaron Wiggan

The We Are Next Podcast

Mark Allen

Matt Johnson

Hunter Kelly

Mara Lecocq

Angela Brown

Eli Altman

Annie Liu

Patrick Buchanan

Kevin Green

Anthony Williams

Max Slonim

Mary Ergul

Rachel Mercer

Ellen Wong

Zoe Kessler

OwlTail

Aaron Wiggan, Director of Brand Strategy at REI, shares lessons on mentorship and leadership from his career on both the agency and brand side. Hear about how his undergraduate studies in post-colonial theory, English, and forestry played a role in shaping him as a strategist, the similarities and differences of the markets he’s worked in, learning to let go of the work as a senior leader, and understanding the challenges of being a client after moving to the brand side.

<p>Aaron Wiggan, Director of Brand Strategy at REI, shares lessons on mentorship and leadership from his career on both the agency and brand side. Hear about how his undergraduate studies in post-colonial theory, English, and forestry played a role in shaping him as a strategist, the similarities and differences of the markets he’s worked in, learning to let go of the work as a senior leader, and understanding the challenges of being a client after moving to the brand side.</p>

Ep 131: Aaron Wiggan, Director of Brand Strategy at REI