Oliver Salway's guest appearances

Oliver Salway

Thought Starters

Business of Architecture UK Podcast

Katie Crepeau

Rory Sutherland

Adam Scott

Tim Burgess

Aja George

Bob Borson

Enoch Sears

Joe Thompson

Ben Richards

John Andrews

Ray Brown

Mark Watts

Olson Kundig

Chris Williamson

Brad Klontz

OwlTail

This week's podcast is with director of Softroom, Oliver Salway. In this interview Oliver shares how Softroom began using innovative digital rendering techniques to create speculative projects ideal for marketing their architectural talents. From collaborations with emerging design magazines (Wallpaper in 90s) they began to win an exciting array of projects working with global brands and cultural institutions navigating and evolving their practice as economic downturns injured other businesses. In this interview you will learn: - What Oliver believes is the new CGI that young architectural practices can utilise to stand out - Lessons learned from working with airlines - How to use speculative design to win real projects This Week’s Resources Softroom http://www.softroom.com   Book your breakthrough Session with BOA http://architectresources.org/boauk-podcast

This week's podcast is with director of Softroom, Oliver Salway. In this interview Oliver shares how Softroom began using innovative digital rendering techniques to create speculative projects ideal for marketing their architectural talents. From collaborations with emerging design magazines (Wallpaper in 90s) they began to win an exciting array of projects working with global brands and cultural institutions navigating and evolving their practice as economic downturns injured other businesses. In this interview you will learn: - What Oliver believes is the new CGI that young architectural practices can utilise to stand out - Lessons learned from working with airlines - How to use speculative design to win real projects This Week’s Resources Softroom <a href="http://www.softroom.com" rel="nofollow" target="_blank">http://www.softroom.com</a> Book your breakthrough Session with BOA <a href="http://architectresources.org/boauk-podcast" rel="nofollow" target="_blank">http://architectresources.org/boauk-podcast</a>

048: Navigating Economic Storms In A Design Led Practice with Oliver Salway