Carolyn Rush's guest appearances

Carolyn Rush

Low Carb and Paleo Show

The Retail X Series Podcast

Melanie Elturk

Jackie Trebilcock

Kate Anderson

Dave Spandorfer

Leigh Sevin

Amanda Patterson

Rachel Wexler

Mona Bijoor

Del Johnson

Meha Agrawal

Meghan Cross

OwlTail

“Brand is your point of view and marketing is its extroverted cousin.” This episode of the Retail X Series podcast is an in-depth interview with Carolyn Rush, formerly of Worn, a brand agency, and now Head of Brand &amp; Strategy at Robyn, talking about all things branding. Carolyn shares her take on early stage brands, how to think about branding at the earliest stages of a company and some tips and advice on how think about the evolution of your brand.  Topics:- The definition of a brand and how it’s different from marketing- The first steps to take when you’re thinking about your brand- Doing research and thinking about brand strategy as the foundation for your brand- Changing your name and brand mid-stream- When hiring an agency makes sense – or even freelancers- Spending on branding versus building your product- Living your brand internally in your company culture - A tool to start thinking about your brand (see below) Resources:Carolyn mentions this framework as a place to start thinking through your brand: https://docs.google.com/document/d/1fm9aH1tXqJDWeJXaCAJZqmiqmsFQn36C5PTdxrbHcTY/edit?ts=5eac583e Music by Eino Toivanen, kongano.com  Edited by Deven Shah

“Brand is your point of view and marketing is its extroverted cousin.” This episode of the Retail X Series podcast is an in-depth interview with Carolyn Rush, formerly of Worn, a brand agency, and now Head of Brand &amp; Strategy at Robyn, talking about all things branding. Carolyn shares her take on early stage brands, how to think about branding at the earliest stages of a company and some tips and advice on how think about the evolution of your brand.  Topics: - The definition of a brand and how it’s different from marketing - The first steps to take when you’re thinking about your brand - Doing research and thinking about brand strategy as the foundation for your brand - Changing your name and brand mid-stream - When hiring an agency makes sense – or even freelancers - Spending on branding versus building your product - Living your brand internally in your company culture  - A tool to start thinking about your brand (see below) Resources: Carolyn mentions this framework as a place to start thinking through your brand: <a href="https://docs.google.com/document/d/1fm9aH1tXqJDWeJXaCAJZqmiqmsFQn36C5PTdxrbHcTY/edit?ts=5eac583e" rel="nofollow" target="_blank">https://docs.google.com/document/d/1fm9aH1tXqJDWeJXaCAJZqmiqmsFQn36C5PTdxrbHcTY/edit?ts=5eac583e</a> Music by Eino Toivanen, <a href="http://kongano.com/" rel="nofollow" target="_blank">kongano.com</a> Edited by Deven Shah

Carolyn Rush, Head of Brand & Strategy at Robyn, Talks About Building Your Brand