Molly Aldridge's guest appearances

Molly Aldridge

PRmoment Podcast

Ben Smith

Scott Wilson

Carrie Rose

Sarah Perry

Tom Watson

Giles Fraser

Tom Murphy

Nick Clark

Rachel Bell

Will Hart

Iain Anderson

Tim Bell

David Fraser

Greg Jones

Julietta Dexter

OwlTail

This week, on the PRmoment podcast in the latest of our life stories series, I’m pleased to welcome Molly Aldridge, Global CEO of M&amp;C Saatchi Public Relations.Molly has worked for both large and small agencies, independent and networked. She joined M&amp;C Saatchi Public Relations in 2012.   The company has a fee income of circa £10m and employs circa 100 people.   Here is what Molly reveals:   [00:03:32] The importance of PR being a good place for parents to come back to work after having children.   [00:04:36] Why PR as a sector needs to make sure that it looks after working mums and dads otherwise you lose a whole set of talent certainly within the industry at a time when PR firms are struggling to find sufficient talent. [00:05:27] Why Molly's time at Cohn &amp; Wolfe was such an important job in her career. [00:05:45] What makes a good public relations practitioner today. [00:06:50] Why PR needs great people brokers. [00:08:34] How sometimes a hotbed of exciting young agency talent can splinter to launch a number of different agencies. [00:10:00] Why an agency has to keep its momentum up. [00:10:03] Why the type of clients are a really important part of an agency’s momentum. [00:10:03] How an agency can lose its momentum. [00:12:29] The difference of working for a big agency compared with an independent agency. [00:14:57] Why you need to be a lot more autonomous, a lot more proactive and a lot more entrepreneurial in a smaller firm. [00:15:23] Why Molly's time at Henry's House was critical to the success of Slam. [00:15:46] Why success is a mixture of hard work and luck. [00:18:10] How the opportunity to create and lead Slam came about. [00:18:45] Why the launch of Slam would not have worked without Scott Wilson's sponsorship. [00:19:58] Why the launch of Slam worked when so many other consumer offers of large PR firms have failed. [00:20:20] Why rapid agency growth is much easier if you grow as your clients grow. [00:23:30] How Slam managed to grow at 30% year on year with a profit margin of 30% in the consumer PR market. [00:24:59] Why was Colin Byrne such a good mentor to Molly? [00:26:43] Why in a “US holding company world” you need someone at a senior level to have your back. [00:28:19] Why did Molly leave Slam - which she had grown to a multi-geography global PR firm  - to join M&amp;C Saatchi PR which at the time had a fee income of less that £1m? [00:31:08] Why the right opportunities should make you excited and terrified in equal measure. [00:31:37] Why Molly felt she'd taken Slam as far she could. [00:31:42] Why, because of its US-based ownership, Molly felt (at the end) the relationship was getting a bit parent-child like. [00:33:10] How Molly and Chris Hides have taken M&amp;C Saatchi Public Relations from a fee income of circa £1 million to over £10 million. [00:33:54] Why growing an agency business quickly is really about relationships, people and hard work. [00:35:53] The mystery of why there is not more cross pollination of clients in multi-discipline marketing firms. [00:37:56] the In the absence of global British brands how has Molly grown M&amp;C Saatchi Public Relations globally. [00:40:26] Why the partnership between Molly and Chris Hides works so well. [00:44:38]&lt;/&lt;/b&gt;

This week, on the PRmoment podcast in the latest of our life stories series, I’m pleased to welcome Molly Aldridge, Global CEO of M&amp;C Saatchi Public Relations.Molly has worked for both large and small agencies, independent and networked. She joined M&amp;C Saatchi Public Relations in 2012.   The company has a fee income of circa £10m and employs circa 100 people.   Here is what Molly reveals:   <ul><li>[00:03:32] The importance of PR being a good place for parents to come back to work after having children.   </li><li>[00:04:36] Why PR as a sector needs to make sure that it looks after working mums and dads otherwise you lose a whole set of talent certainly within the industry at a time when PR firms are struggling to find sufficient talent. </li><li>[00:05:27] Why Molly's time at Cohn &amp; Wolfe was such an important job in her career. </li><li>[00:05:45] What makes a good public relations practitioner today. </li><li>[00:06:50] Why PR needs great people brokers. </li><li>[00:08:34] How sometimes a hotbed of exciting young agency talent can splinter to launch a number of different agencies. </li><li>[00:10:00] Why an agency has to keep its momentum up. </li><li>[00:10:03] Why the type of clients are a really important part of an agency’s momentum. </li><li>[00:10:03] How an agency can lose its momentum. </li><li>[00:12:29] The difference of working for a big agency compared with an independent agency. </li><li>[00:14:57] Why you need to be a lot more autonomous, a lot more proactive and a lot more entrepreneurial in a smaller firm. </li><li>[00:15:23] Why Molly's time at Henry's House was critical to the success of Slam. </li><li>[00:15:46] Why success is a mixture of hard work and luck. </li><li>[00:18:10] How the opportunity to create and lead Slam came about. </li><li>[00:18:45] Why the launch of Slam would not have worked without Scott Wilson's sponsorship. </li><li>[00:19:58] Why the launch of Slam worked when so many other consumer offers of large PR firms have failed. </li><li>[00:20:20] Why rapid agency growth is much easier if you grow as your clients grow. </li><li>[00:23:30] How Slam managed to grow at 30% year on year with a profit margin of 30% in the consumer PR market. </li><li>[00:24:59] Why was Colin Byrne such a good mentor to Molly? </li><li>[00:26:43] Why in a “US holding company world” you need someone at a senior level to have your back. </li><li>[00:28:19] Why did Molly leave Slam - which she had grown to a multi-geography global PR firm  - to join M&amp;C Saatchi PR which at the time had a fee income of less that £1m? </li><li>[00:31:08] Why the right opportunities should make you excited and terrified in equal measure. </li><li>[00:31:37] Why Molly felt she'd taken Slam as far she could. </li><li>[00:31:42] Why, because of its US-based ownership, Molly felt (at the end) the relationship was getting a bit parent-child like. </li><li>[00:33:10] How Molly and Chris Hides have taken M&amp;C Saatchi Public Relations from a fee income of circa £1 million to over £10 million. </li><li>[00:33:54] Why growing an agency business quickly is really about relationships, people and hard work. </li><li>[00:35:53] The mystery of why there is not more cross pollination of clients in multi-discipline marketing firms. </li><li>[00:37:56] the In the absence of global British brands how has Molly grown M&amp;C Saatchi Public Relations globally. </li><li>[00:40:26] Why the partnership between Molly and Chris Hides works so well. </li><li>[00:44:38]&lt;/&lt;/b&gt;</li></ul>

Molly Aldridge, Global CEO of M&C Saatchi Public Relations on the PRmoment podcast