Mike McGoohan's guest appearances

Mike McGoohan

Sports Business Radio Podcast

BRAVE COMMERCE

Mark Cuban

Jon Wertheim

Maria Sharapova

Gary Vaynerchuk

Andre Iguodala

Jay Williams

Alex Honnold

Victor Oladipo

Danica Patrick

Carolyn Brown

Alex Williamson

Kraft Heinz

Maria Taylor

Rich Kleiman

Mindy Grossman

OwlTail

Central Garden and Pet CEO Tim Cofer and CMO Mike McGoohan describe how they have executed a brand centered around nurturing happy and healthy homes for over 40 years to become the market leader in the garden and pet industries with over 65 high-quality brands. The duo discusses how they are executing strategies to build innovative, digital-centered brands for the future of the pet and garden industries. Learn how they kept up with increased demand and the shift to eCommerce over the past year. Hosted on Acast. See acast.com/privacy for more information.

Central Garden and Pet CEO Tim Cofer and CMO Mike McGoohan describe how they have executed a brand centered around nurturing happy and healthy homes for over 40 years to become the market leader in the garden and pet industries with over 65 high-quality brands. The duo discusses how they are executing strategies to build innovative, digital-centered brands for the future of the pet and garden industries. Learn how they kept up with increased demand and the shift to eCommerce over the past year. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Central Garden and Pet's Tim Cofer & Mike McGoohan on bringing a "digital first" mindset to two rapidly changing industries

Mike McGoohan, Biofreeze (@Biofreeze) CMO joins us to discuss the company's strategy with sports sponsorships including sponsorship of the brand new Golden State Warriors Performance Center, the jersey patch for the NBA's Portland Trail Blazers and partnerships with the New York Yankees, Boston Red Sox, Chicago Cubs, Boston Celtics and San Francisco Marathon.McGoohan also discusses the importance of authenticity in marketing and branding.Biofreeze is the #1 clinically recommended pain relief product. The company started 25 years ago but just became available over the counter in the past 2 years.Listen to the Sports Business Radio podcast on iTunes and Spotify. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike McGoohan, Biofreeze (@Biofreeze) CMO joins us to discuss the company's strategy with sports sponsorships including sponsorship of the brand new Golden State Warriors Performance Center, the jersey patch for the NBA's Portland Trail Blazers and partnerships with the New York Yankees, Boston Red Sox, Chicago Cubs, Boston Celtics and San Francisco Marathon. McGoohan also discusses the importance of authenticity in marketing and branding. Biofreeze is the #1 clinically recommended pain relief product. The company started 25 years ago but just became available over the counter in the past 2 years. Listen to the Sports Business Radio podcast on iTunes and Spotify. Follow us on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Mike McGoohan, Biofreeze (@Biofreeze) CMO